This past weekend the team ventured up to Devils Den State Park. We were in for a refreshing time of nature and big ideas. It had just rained as we started our hike, and if you've never hiked in the rain before, it's an exhilarating experience. We started our hike with one goal: to dream. While SoHo might have started out as a t-shirt company we have big goals for the future.
We completely altered our purpose and what we stand for. We're striving to become dedicated to creating a culture of young vibrant creatives, outdoorsmen, designers, and anything your heart desires.
So Why Are We Here? Shifting the purpose of what we do is the first step to creating a culture. Southern Hospitality is more than a brand, it's a profound principle. While many values have faded away, the roots of Southern Hospitality still remain deeply embedded in the hearts of many. Like an Oak Tree in it's first years of life, the roots of Southern Hospitality sink deep creating a foundation that lasts for generations. So back to the question, why are we here? We are here to keep the truth and value of Southern Hospitality alive. We want to create a modern look from a timeless principle. Our apparel brings tangible value to an intangible reality.
This is our purpose and this is why we are here. Join us, it's going to be a crazy ride!