A Refreshed State Of Mind

This past weekend the team ventured up to Devils Den State Park. We were in for a refreshing time of nature and big ideas. It had just rained as we started our hike, and if you've never hiked in the rain before, it's an exhilarating experience. We started our hike with one goal: to dream. While SoHo might have started out as a t-shirt company we have big goals for the future. 

We completely altered our purpose and what we stand for. We're striving to become dedicated to creating a culture of young vibrant creatives, outdoorsmen, designers, and anything your heart desires. 

So Why Are We Here? Shifting the purpose of what we do is the first step to creating a culture. Southern Hospitality is more than a brand, it's a profound principle. While many values have faded away, the roots of Southern Hospitality still remain deeply embedded in the hearts of many. Like an Oak Tree in it's first years of life, the roots of Southern Hospitality sink deep creating a foundation that lasts for generations. So back to the question, why are we here? We are here to keep the truth and value of Southern Hospitality alive. We want to create a modern look from a timeless principle. Our apparel brings tangible value to an intangible reality.

This is our purpose and this is why we are here. Join us, it's going to be a crazy ride!

Posted on July 2, 2014 .

Cove Lake - Paris, Arkansas

This past weekend a few guys and I had the chance to explore a new area of Arkansas that I had never been to. I traveled to a small little space just 15min. shy of Mount Magazine called Cove Lake. It's a small little rec area that quaint and it was nice to be the only ones there. 

Camp site at Cove Lake.

Camp site at Cove Lake.

We headed out on Saturday morning, but not before hiking High Point Trail to the top of Mount Magazine. 

Drew sippin on some rain water at the top of High Point. 

Drew sippin on some rain water at the top of High Point. 

The view was breathtaking. A gorgeous spot showcasing the beauty of Arkansas.


This weekend make plans to get out and see this beautiful state. If you're looking for a short trip, Cove Lake was great and only about 1hr outside of the River Valley. $10 to camp and you're good to go!

Wear Often, Wear With Confidence
- Mason

Posted on June 19, 2014 .

We're LIVE

Our new site is FINALLY here. We've needed an update for awhile now and its finally here! As summer is quickly approaching, (this Saturday is the first day in fact) we want to know what you're up to and where you're headed. 

Tag your photos #SoHoSummer14 and we'll be giving away all kinds of stuff throughout the summer!

If you plan on staying in the River Valley or if you venture to Florida or overseas we want to know!

Posted on June 18, 2014 .